You can't fix what you don't know
Eliminating conjecture through reasearch in order to create a UX roadmap for Canada's largest e-grocery store.
This project is under NDA but if you'd like to discuss it in person please contact me!
How might we humanize a painfully overwhelming bureaucratic process?
First-ever online probate application tool that generates documents as if a lawyer drafted them - but for 10x less than what a lawyer costs
iHeart Internal Age
How might we transform a gimmick into a habit?
Increasing user retention of the World's first mobile application that calculates a user's Internal Age based on the iHeart device reading.
In my professional life I gained an array of skills from advanced technical skills to problem-solving and leadership skills. I enjoy working on projects from initial concept to final production but I also love those moments when I jump into a deep end of product design to solve a particular problem.
I am a constant learner and I believe the secret sauce is in what we take from every single experience.
As a photographer, I learned to observe the world.
As a volunteer at VGH and as a dementia patient companion, I learned to listen and empathize.
As someone who moved countries twice, I learned how to adapt.
Finally, as someone who cares deeply about others, I learned that the only way to truly better people's lives is through understanding.
These values drive me as a designer, while my natural curiosity, integrity, and acceptance of ambiguity help me deliver.
I believe in teamwork. As an old saying goes "If you want to walk fast - walk alone. If you want to walk far - walk together. " There is magic in teams' convergence and divergence flows and through that magic, design happens!